Thursday, 20 October 2011

Out of Darkness Cometh Logos

The organisation at Uni never fails to amaze me. Upon enrolling on the "Applied New Media" module I was reassured that there would be no clashes in me taking this module along side the others, despite me being the only student in that module not taking a year-long Graphics module alongside it. I was keen to do the module, as it dealt with things I hadn't ever looked at, and hadn't really been given the chance to until now.

Our first brief? To animate a logo. Brilliant, I thought - what kind of logo were they looking for us to animate? Only the logo the rest of the group would be creating in the year-long module I was not a part of.

Not to worry though (and apologies for those who I've confused with my description of our confusing Uni module-ing system), as I was able to knock up a logo with some time to spare. The logo was to be a corporate design for the city of Wolverhampton.

Treating Wolverhampton as a product to be marketed was not an easy task - as anyone who has visited may be willing to testify. But, for what Wolves lacks in immediately engaging beauty, it makes up for with the quality of the people. Wolves is a diverse place, full of a variety of ethnicities, religions, and classes, and what's struck me more and more as I live within the city is the striking way in which this does not seem to cause division. All told, there's a fairly unified spirit within the area - which has helped the city to grow.

Anyway, sociology aside, that's where my design started, and it was realised via the use of strokes which not only overlap, but strive in a similar direction. Different colours were used to signify the diversity in the city.

I'm not expecting any phone-calls from the council with monetary offers, but I reckon this logo will be good enough to showcase the small amount of Flash knowledge I've picked up over the last few weeks. 

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