Thursday, 21 March 2013

Growing a logo

As a part of a year-long project, I've been working on a semi-live brief which involves the promotion of a local charity - namely, the Wolverhampton Foodbank. I've mostly been working on a campaign strategy (which you'll see at a later date), but for now I thought I'd share the new logo I've been working on. First, the old logo:

This logo is a logo used by many foodbanks, and adapted. I felt there were many opportunities missed in the design of the identity here. I wanted to make sure there was a link between the old style, and the new, and so this old logo was a fairly strong influence on my "re-brand"

My interpretation is above. I took some of the same themes to do with nature and growth, but created something rather different. The two sides "food" and "bank" are connected in a smooth and organic way, and the addition of the leaf to this creates an apple graphic. The rest of the text is flowing, and represents the growth/vines present in the old identity.

Thursday, 14 March 2013

Sounds like summer?

A wee little brief I managed to squeeze into my busy schedule. An enjoyable one, too. The slide below tells all about it, so I won't waste words by waffling on!

Monday, 11 March 2013

R├ępondez s'il vous planes (3)

The RSVP exhibition finally came around! If you're not sure what I'm on about then check here. Here are a few photos from the exhibition, which was a huge success.

A trail of planes led the viewer to my work.  

The posters the viewer was faced with gave instructions on how to respond to this particular piece.

Many viewers responded to the piece by folding and throwing paper planes.