Saturday, 15 September 2012


I haven't posted anything on here in far too long... My bad! It isn't that I haven't had things to blog though, and hopefully I'll be able to post some of the stuff I've been getting my hands dirty with this summer, over the next few weeks.

Thought I'd take a bit of time to show this though.

The brief was to create a logo for the new student newspaper - a student-run publication which will consist of an on-screen new outlet, and a radio station to boot. The logo was to incorporate these ideas, and was to look sharp and dynamic. A pretty open ended brief really.

I quickly settled on using the colours of green and grey, to fit with the pre-existing colour palette of the Students' Union brand. I started with three designs:

The first takes the newspaper, and has the name resting upon it - with sharpened ascenders on the "h" and the "d" to add a sharpness, what with the newspaper being a digital publication.

The second uses an arrow to show this - this hints at the idea of the radio. The "thread" of the green stroke is key here too.

The team though, were most keen on the ideas involved with the third logo, such that this was the one which was brought forward to completion, as below...

The newspaper background was lost, due to the publication being digital, and the needle was changed to a pen. I think the logo works due to the clear link between the pen of the "t" and the radio mic of the "d" - helped with the slanted pen stroke in green. I kept the depth by the stroke being tapered, and the slant on the text itself. Overall, a successful project.

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