So, my first proper hands-on, design-y type brief was this one: Gentletude. Information can be found (in Spanish) here: http://www.gentletude.com/
The brief demands a typographic response to the term "gentletude" - presented in such a way that smartphone users would be able to share the image, and would be called to live a life based on kindness and attitude.
From my research, I decided to focus on the religious ideology of "the golden rule" (do to others as you would have them do to you).
Clearly these designs are not complete yet, but they offer a graphical interpretation of the quote below them.
I'll keep you posted.